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How to wear the 90’s logomania trend

How to wear the logomania trend: Gucci yellow logo t shirt with white sneakers and vintage RE/done levis jeans

How to wear the 90’s logomania trend

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The glorious return of the logomania trend marked a new era of the fashion industry reexamining the notions of “bad taste”. More is more seems to be the sentiment replacing minimalism, with luxury brand iconography spearheading this sea of change. Rather than the bougie branding emblematic of the early 2000’s however, what I like about this time around is that the trend seems to be less about status and more about the the unexpected ‘cool-girl’ way of wearing a house logo.

Opting for a derivative of a brand’s “hero logo piece”, that tends to saturate your Instagram feed, is my favorite way of wearing this trend i.e., choosing a less popular color, wearing a vintage version of a brand’s logo or dabbling in the men’s section. This yellow Gucci logo t-shirt happens to check all three boxes (it’s yellow vs. the popular white version, it’s from the men’s collection, and the snake print is an homage to old school Gucci iconography). While a “tacky” interpretation of the 90’s logomania trend seems to be back in the fold in a major way (think coordinating logo pieces), I also love a more fool-proof understated version of the trend by pairing a logo t-shirt with simple white sneakers and RE/Done vintage Levis high rise jeans.

How to wear the logomania trend: Gucci yellow logo t shirt with white sneakers and vintage RE/done levis jeans

How to wear the logomania trend: Gucci yellow logo t shirt with white sneakers and vintage RE/done levis jeans

How to wear the logomania trend: Gucci yellow logo t shirt with white sneakers and vintage RE/done levis jeans

How to wear the logomania trend: Gucci yellow logo t shirt with white sneakers and vintage RE/done levis jeans

How to wear the logomania trend: Gucci yellow logo t shirt with white sneakers and vintage RE/done levis jeans

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Gucci yellow logo snake t-shirt

RE/Done vintage Levis high rise jeans

Gucci ace bee-embroidered leather white sneakers

Gucci GG marmont chevron pink velvet shoulder bag

 

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